Case preview
Client: NuxGame
Industry: IT company
Size: Mid-size business
Specialization: International iGaming Software Provider
Features: Platforms with a single API, cryptocurrency support, and built-in analytics and marketing tools.
Result: Odoo ERP provided NuxGame with centralized control over key business processes, increased transparency of operations and finances, and created a solid foundation for scaling and further development of the company.
About the client
NuxGame is an IT company and software provider specializing in solutions for the iGaming market. It offers integrated platforms with a single API for connecting various services and content, as well as modern tools for automating operations, analytics, and managing operators' business processes.
Project objectives – challenges and goals
NuxGame was looking for a solution to create an effective business management system – a platform that would cover the entire software sales cycle and ensure transparency of financial and management data.
Therefore, our goal was to integrate ERP for iGaming, which would automate key business processes, increase data transparency, and effectively control financial flows for timely and informed decision-making.
Approach and implementation of the solution
After assessing NuxGame's needs and Odoo's capabilities, the Self-ERP team proposed a comprehensive ERP implementation. The solution included customizing modules to the company's specific needs, ensuring convenient data management, and providing tools for monitoring and analyzing activities at various levels. The ERP project for B2B business was implemented in three stages, each of which is described in more detail below.
Sales and invoicing automation
In the first stage, sales and financial accounting modules were configured in Odoo so that NuxGame could effectively control the entire sales cycle. The ERP system allows tracking orders from the moment they are created to the formation of invoices and accompanying documents, such as work completion reports.
Business impact: By integrating sales and accounting processes, the company gained a transparent view of its operations, reduced the time spent on paperwork, and minimized the risk of calculation errors.
Integration with financial services
Odoo was connected to leading financial services such as Open Exchange Rates and CoinMarketCap to automatically update currency and cryptocurrency exchange rates. Thanks to this synchronization, the system provides a rapid response to fluctuations in financial markets, which is especially important during periods of high sales intensity.
Business impact: Integrating ERP with cryptocurrencies through services allowed NuxGame to automatically update rates and provided transparent financial accounting in real time. In addition, it increased the accuracy of financial calculations and reduced the risk of losses due to currency fluctuations, while simplifying the work of the financial team.
Financial accounting and reporting
We configured the accounting and management accounting modules in Odoo to maintain accurate financial control and systematically track expenses and income. The system allows you to generate detailed analytical reports for various levels of management, from operational control to strategic planning.
Business impact: Due to accounting automation, the company has reduced manual work, minimized the risk of errors, and gained the ability to make informed and timely decisions based on up-to-date data.
Table of implementation process
Stage | Action | Effectiveness of the solution |
Odoo Sales Automation | Configuring sales and billing modules | Reduced processing time, data transparency |
Integration of Odoo with financial platforms | Synchronization with Open Exchange Rates and CoinMarketCap | Current currency and cryptocurrency exchange rates, risk minimization |
Financial accounting in Odoo | Configuration of accounting and management modules | Accurate accounting, detailed analytical reports, informed decisions |
What results have we achieved?
The implementation of Odoo ERP was a strategic step for NuxGame. The system provided a systematic approach to business management and improved the coordination of processes between different departments.
Key takeaways from the case study:
- The integrated, unified Odoo ERP system enables centralized management of business processes, which has increased operational efficiency and transparency.
- Sales automation has reduced costs, sped up order processing, and improved customer service quality.
- Odoo ensured financial transparency. Thanks to automated accounting, the company obtained accurate data for cost and revenue management and strategic planning.
- The flexible ERP platform created a reliable foundation for expanding functionality and supporting business scaling.
Today, NuxGame is a leading iGaming software provider that combines technological products with effective business management. ERP for iGaming has allowed the company not only to streamline processes but also to lay the foundation for long-term growth and global expansion.
Conclusion
Odoo from Self-ERP has been a key factor in NuxGame's growth in Europe. This ERP system integrates all major business processes into a single platform, provides transparent control over finances and operations, and allows the company to quickly adapt to changing market conditions.
Thanks to the flexibility and scalability of Odoo ERP for IT companies, the NuxGame team effectively manages sales, finances, and analytics, gaining a foundation for further development in new markets. The Odoo ERP case study has proven that it is the ideal solution for companies seeking to centrally control their business, increase process efficiency, and scale without complexity.
You too can achieve these results – contact us for a consultation, and we will select the ERP solution that is right for your company.
