Centralizing Omnichannel Retail with Odoo ERP: The Riot Division Case Study

Overview

This case study presents the successful digital transformation implemented by Self-ERP , an Odoo Gold Partner , for Riot Division , a modern techwear fashion brand. By deploying a unified Odoo ERP system , we helped the company integrate all its sales channels — Shopify , WooCommerce , and physical retail stores (POS) — into a single, cohesive ecosystem.

This implementation served as the foundation for streamlining operations, automating logistics, and preparing the business for further international expansion.

Client Profile

Riot Division is a Ukrainian techwear fashion brand founded in 2010. Known for its innovative design and functionality, the brand successfully combines online sales through Shopify and WooCommerce with brick-and-mortar retail . As the company expanded, it faced growing operational complexity and needed a modern, scalable solution to support its next phase of growth.

Challenges

As Riot Division scaled across multiple sales channels — Shopify, WooCommerce, and physical stores — it encountered a number of operational challenges that slowed down business efficiency:

• Disconnected systems : The company used separate tools for sales, inventory, logistics, and accounting — none of which were integrated.
• Manual processes : Data duplication, human errors, and time-consuming manual entry became common.
• Lack of real-time insights : There was no centralized visibility into inventory, sales, or customer data.
• Scalability issues : The existing setup made it difficult to grow efficiently or expand into new markets.

Riot Division needed a unified ERP system to bring all operations under one roof and enable seamless scalability.

Solution: Odoo ERP Implementation by Self-ERP

Self-ERP provided a comprehensive Odoo ERP implementation tailored to Riot Division’s omnichannel needs. Here's how we transformed their operations:

1. Omnichannel Sales Integration

• Shopify and WooCommerce integration with Odoo enabled automatic synchronization of product catalogs, customer data, and orders.
• Eliminated manual data entry, duplication, and errors across platforms.

2. POS & Inventory Management

• Implemented Odoo Point of Sale (POS) across physical stores.
• Real-time inventory tracking across all locations prevents overselling and ensures stock accuracy.
• Unified inventory data between online and offline sales channels.

3. Logistics Automation

• Integrated Odoo with Nova Poshta , a local logistics provider.
• Automated creation of shipping documents and real-time tracking updates for customers.
• Reduced manual work and improved logistics efficiency.

Results

The results of the Odoo implementation were immediate and impactful:

Unified System

All sales channels — online and offline — are now managed within a single platform, ensuring seamless operations and data consistency.

Time Savings

Automation of logistics, accounting, and sales processes saved hundreds of hours per month , freeing up the team for strategic work.

Scalability

With Odoo, Riot Division can now easily expand to new markets or platforms without overhauling its systems.

Data-Driven Decisions

Interactive dashboards and real-time reports provide full visibility into inventory, sales performance, and customer behavior.

Centralized Analytics

All analytics — from all platforms and stores — are now consolidated in one place, enabling smarter, faster decision-making.

Conclusion

By adopting Odoo ERP, Riot Division built a solid, scalable foundation for its future growth. The team now spends less time on day-to-day operations and more on what truly matters: design, sales, and innovation .

This case demonstrates how fashion retail meets smart technology — and how the right ERP system can transform a growing business into a global-ready enterprise.