Overview
This case study explores the successful partnership between Self-ERP , an Odoo Gold Partner , and Ibis , a leading european retail and distribution company. Facing the challenge of managing complex multinational warehouse logistics and consolidated financial reporting , Ibis turned to Odoo to build a unified, scalable system that could support its diverse business lines across multiple countries.
By leveraging Odoo’s modular ERP system , Self-ERP helped Ibis establish a centralized logistics and warehouse management solution , enhanced with IoT integration , multi-company accounting , and real-time analytics — all while enabling rapid deployment and seamless cross-border operations.
Client Profile: Ibis
Ibis is a Ukrainian company founded in 1994. Over the past three decades, it has grown into a diverse retail and distribution business with the following operations:
- A retail chain of stores
- One of the most visited niche online stores
- Hunting and fishing warehouses
- A service center
- Private label production
- B2B distribution
Mission
Ibis aims to make life more interesting — and in times of war, more resilient. The company offers over 800 well-known brands in the hunting, fishing, and outdoor categories, with a product portfolio of over 100,000 items .
Scale
The Ibis team consists of more than 700 employees , operating across multiple business units and countries.
Client Challenge
As Ibis expanded internationally — particularly into European markets — it faced significant challenges in warehouse management , logistics coordination , and financial reporting across borders.
Key Challenges:
- Managing inventory and logistics across multiple countries and business lines.
- Consolidating financial data from different subsidiaries, each with unique accounting parameters.
- Need for a centralized system that supports multi-company operations and real-time decision-making .
- Requirement for a complex warehouse layout with address-based storage and advanced configurations.
Ibis approached Self-ERP seeking a solution that could unify its warehouse logistics , streamline international operations , and support rapid expansion — all within a short timeframe.
The Self-ERP Solution: Odoo Implementation for Multinational Operations
Self-ERP implemented a customized Odoo ERP system tailored to Ibis’s complex, multinational needs. Here's how we transformed their operations:
Multi-Company Architecture
- Built a multi-company environment within Odoo, allowing each subsidiary to operate with its own accounting parameters.
- Ensured consolidated financial reporting across all entities — despite differing local regulations and practices.
Advanced Warehouse Management
- Designed a custom warehouse structure with address-based storage and complex configurations.
- Enabled real-time inventory tracking across all locations.
- Streamlined receiving, picking, packing, and shipping processes for improved efficiency.
IoT Integration
- Integrated physical devices such as printers, barcode scanners, and readers into the Odoo system.
- Enabled real-time data capture , improving accuracy and supporting data-driven decisions .
Phased Implementation & Transparent Project Management
- Implemented the project in stages , with clear milestones and regular progress reviews.
- Maintained transparent communication and hour tracking to ensure accountability and efficiency.
- Assembled dedicated development teams based on the needs of each implementation phase.
Parallel Training & Rapid Deployment
- Conducted on-the-job training alongside implementation, ensuring users were comfortable with the system from day one.
- Achieved full operational readiness within just 2.5 months — a critical success factor for Ibis’s fast-paced business.
Results
The Odoo implementation delivered immediate and impactful results:
Unified Logistics & Inventory System
All warehouse and logistics operations are now managed through a single, centralized platform , enabling seamless coordination across business lines and countries.
International Scalability
New subsidiaries can be launched quickly and integrated into the central system, allowing Ibis to expand across Europe with minimal setup time.
Real-Time Analytics & Decision-Making
IoT integration and real-time data synchronization provide the management team with accurate insights for faster, more informed decisions.
Operational Efficiency & Cost Optimization
- Reduced manual work and errors.
- Improved inventory accuracy and logistics speed.
- Optimized time and cost management through consolidated reporting and streamlined processes.
Foundation for Future Growth
With Odoo as the backbone of its operations, Ibis is now well-positioned to scale further , explore new markets, and continue innovating.
Client Testimonial
Thanks to Self-ERP, our team was already working productively with the new system within just 2.5 months. This was made possible by parallel training and early user involvement. Alongside process automation, we also integrated IoT devices — printers, scanners, and barcode readers — which significantly improved the accuracy of our analytics and decision-making. Our new international project is now seamlessly connected with the parent company’s accounting system, positively impacting our operations and reducing costs
Conclusion
The collaboration between Self-ERP and Ibis resulted in the creation of an innovative business support model — combining Odoo’s flexibility , IoT integration , and multi-company architecture to support a rapidly growing, international business.
This case demonstrates how a modern ERP system like Odoo can serve as the foundation for digital transformation , even in complex, multi-market environments.