Odoo Experience 2025 is Europe’s largest conference dedicated to Odoo ERP, bringing together thousands of professionals from various industries. The event offers three days of learning, networking, and insights into best practices, product updates, and community building. It took place on September 18–20 at the Brussels Expo.
Husyar Yaroslav, Head of the Support Team at SelfERP, shared practical insights on building resilient and efficient retail operations with Odoo, covering multi-jurisdiction accounting, complex logistics, and advanced inventory control.
What is scaling in retail?
Scaling in retail often feels exciting — new customers, channels, and markets. But behind the growth lies a lot of effort — and just as many challenges.
At SelfERP, our team of business analysts brings over 10 years of experience in implementation. We've seen firsthand what retail growth really looks like and what it takes to scale effectively.
Here are some of the most common aspects of scaling:
- Expanding product lines and adding new categories
- Launching new sales channels, POS systems, warehouses, and delivery routes
- Managing pricing, discounts, performance metrics, and KPIs
- Adapting to new markets, local regulations, and analyzing P&L and cash flow
- Growing teams and increasing process complexity
…and the list goes on.
From our experience, retailers often run into the same pain points: inventory losses, rising operational costs, human errors, delays, and lack of reliable data for decision-making.
In this case study, we’ll show how scaling retail can be simple, structured, and effective — when done right.
From Challenges to Control: A Retail Case Study
Dnipro-M, a Ukrainian manufacturer with its own tool brand, began scaling in 2014 with the launch of their website. By 2017, they had opened their first branded store, expanded into franchising by 2021, and entered the European market in 2023. With plans to launch in Spain in 2024, they turned to SelfERP for support on the next stage of their journey.
We had a clear goal: launch the first store in Madrid quickly and make it a success. And we did just that.
To support this rapid expansion, we needed to implement an ERP system that could handle key business processes, prevent issues, and manage the challenges that come with scaling.
The client's pain points became our mission:
- Minimize inventory losses
- Optimize sales and pricing management
- Gain full control over inventory
- Eliminate time waste
- Provide accurate, comparable data for better decision-making
With Odoo — and a skilled team of business analysts — we made it all happen.
The implementation Roadmap looked as follows.
What did we do?
Inventory Control:
- Multi Warehouse Management & Supply Chain improvements
- Standard functionality covered
- Implementation Solutions (Virtual Locations, Return Locations, new Routes)
- Customization & Development (Track serial numbers, Specific stocktaking, Inventory reports)
New Sales channels:
- WooCommerce integration
- POS scaling with Plug-and-Play
- Constant POS scaling
Sales and Marketing:
- Price and discounts management
- Marketing Campaigns
- Sales segmentation
- Sales KPIs
For a detailed look at the full Odoo implementation for Dnipro-M, you can read the complete case study here.
The results:
- Over 1,800 SKUs now tracked in real time
- Product returns handled 80% faster
- Marketing insights tripled
- Inventory losses reduced by 40%
- New POS setup time cut in half
- System administration streamlined — 10x fewer people involved
- Promotional sales now twice as easy to manage
- Delivery processes accelerated by 30%
- Financial closing completed 70% faster
And that very first store? It went live in just one month.
Thanks to a step-by-step implementation approach, Dnipro-M now has full visibility and control over its scaling process. With Odoo, growth is no longer a challenge — it's a path of steady progress and new possibilities.
If you have any questions, leave a request, and our team will get in touch with you.