Odoo Connect 2025 is a global event where businesses, partners, and ERP experts come together to share insights, success stories, and best practices on digital transformation and scaling with Odoo.
At this event, Natalia Katerynets, Lead Business Analyst at SelfERP, shared insights on how businesses can scale successfully using ERP systems. The focus was on the real-life experience of Dnipro-M, a Ukrainian tool manufacturer, and how they managed growth without losing control.
Scaling a business is never just about selling more, it’s about managing complexity. More products, new categories, extra sales channels, bigger warehouses, growing teams… the list goes on. And from our experience, retailers often face the same pain points: inventory losses, rising costs, operational mistakes, time wasted, and lack of reliable data to make decisions.
Dnipro-M, a Ukrainian tool manufacturer with its own brand, started their growth journey back in 2014 with a website launch. By 2017 they opened their first brand store, in 2021 they began franchising, and by 2023 they were stepping into the European market. Their next goal? Spain in 2024 — and that’s when they came to us at SelfERP.
With Odoo, we tackled the challenges head-on: controlling inventory, managing prices and sales, reducing losses, saving time, and providing clear, actionable data.
The results speak for themselves:
- 1,800+ SKUs tracked in real time
- Returns processed 80% faster
- 3x more marketing insights collected
- 40% fewer inventory losses
- Setup time for new POS cut by 50%
- 10x fewer people needed for system administration
- Promo sales management twice as easy
- Delivery processes 30% faster
- Financial closing 70% faster
And the first store? Up and running in just 1 month.
Today, Dnipro-M enjoys full control over all scaling processes. With Odoo, growth is no longer a headache — it’s a journey of continuous improvement and new opportunities.
For a detailed look at the full Odoo implementation for Dnipro-M, you can read the complete case study here.