Odoo has officially released version 19 of its platform, with a focus on deep integration of artificial intelligence into key system modules.
Odoo 19 makes AI an integral part of business processes: from content generation and document processing to task automation, reporting, and personalized marketing. Companies that are already implementing these tools today are gaining a significant competitive advantage.
Let's take a closer look at the AI features that have already appeared in Odoo 19 and how they are changing the daily work of businesses.
AI functionality in the new version of Odoo 19
Key features that make artificial intelligence in Odoo 19 part of everyday business processes.
AI-Powered Server Actions
Odoo 19 will feature the ability to create “service actions” using simple language. Now, all you need to do is describe what the system should do, and artificial intelligence will configure it on its own. For example:
“Send reminders to all customers who have overdue invoices”
or
“If the order is more than $10,000, assign a manager and send them a message.”
AI recognizes your request through a large language model (e.g., ChatGPT or Claude) and performs the desired action. It updates records, creates new objects, or changes fields without writing code. This is a logical extension of the familiar automation tools in Odoo, but now with context support and understanding of user intent.
Advantages of AI-Powered Server Actions:
- automation of complex processes;
- easy configuration of actions even for non-technical users;
- creation of scenarios directly in the interface.
The feature works through AI prompts for server actions and will be available in Odoo Studio, making it convenient for everyday use.
AI Text Fields Studio
Odoo 19 adds a new type of field to Studio that automatically generates text based on artificial intelligence. Now you can create dynamic text fields that pull information from other records in the system and generate ready-made content.
How it works: You select an AI field in Studio and set a query or formula, and the system selects data from related records and generates text.
You can automatically create product descriptions based on specifications, task summaries from the calendar, and email templates based on customer information.
Features:
- AI learns your language and style, ensuring that content matches your brand's tone of voice.
- Fields automatically generate repetitive text without manual copying.
- Users can quickly add and edit AI fields in any module.
AI fields in Odoo Studio are especially useful for marketing, sales, HR, and customer support.
AI Agent Odoo
Odoo 19 will feature a new AI Agent that acts as a personal assistant directly within the system. It is integrated into Chatter, Email, Tasks, and other modules, but it can also be connected to large language models such as ChatGPT or Gemini to provide targeted support for specific workflows.
What AI can do in Odoo 19:
- provides contextual hints, tips, and recommendations.
- uses your company's data and settings to give accurate answers to ERP questions, suggest actions, and guide users in real time.
- helps with writing texts, updating tasks, preparing letters, or any operations where a quick tip is needed;
- suggests steps to take in case of malfunctions or problems.
In this way, AI Agent becomes a true partner, prompting and assisting the user where they already work, making daily processes easier and faster. This significantly reduces the time spent searching for information and allows tasks to be performed more efficiently.
AI for websites and SEO
Odoo 19 integrates artificial intelligence into its website builder, allowing you to quickly create SEO-optimized content. Now, writing texts for pages, product descriptions, or blogs will be more targeted and based on users' search intentions.
How it works:
- Text generation automatically selects keywords and style that match the target audience of the business;
- AI helps create structured content (checklists, tables, lists) for better indexing in Google;
- The system adapts the language and style to your target audience and their search behavior;
- Integration with SEO standards (Schema.org) ensures that data is displayed correctly in search engines.
AI for websites and SEO makes Odoo 19 a complete tool for marketing and SEO, where AI helps create valuable content for both users and system algorithms, improve website visibility in search engines, and save time through automatic formatting and structuring of materials.
Personalized campaigns and automated marketing based on AI
Odoo 19 uses artificial intelligence to create highly targeted, automated marketing campaigns. Here's how it works:
- AI analyzes CRM data, customer behavior, and interaction history;
- Based on this, the system automatically segments the audience and selects the most relevant content;
- It then generates texts for email newsletters, personalized landing pages, and advertising materials;
- It also enriches data to optimize target groups and customer journeys.
This feature makes marketing in Odoo 19 fast, accurate, and more personalized, allowing companies to interact with customers across all channels in a meaningful way.
Enriching customer data with AI
Odoo 19 uses artificial intelligence to automatically fill in customer profiles, allowing you to further customize your marketing and use the information for sales and support.
How it works:
- artificial intelligence analyzes customer behavior, purchase history, and interactions;
- adds information to profiles that previously had to be collected manually, such as product preferences, communication habits, or preferred contact channels;
This feature automates the process of data collection and profile analysis, and also provides more personalized and relevant communication.
Managing a team with AI
Odoo 19 will allow you to distribute tasks among employees based on AI, taking into account competencies, workload, and project priorities.
What AI can do in Odoo 19:
- analyze employee profiles, their skills, and current workload;
- suggest the optimal distribution of tasks among team members;
- can automatically create tasks and assign responsibilities in projects;
- integrates with calendar, project management, and CRM for effective process control.
In this case, AI ensures rational distribution of work and an even workload, taking into account priorities, increases the productivity and responsibility of the team and managers.
Additional AI innovations coming in Odoo 19
In addition to the core AI features, Odoo 19 offers a number of improvements that will make working with the system even more efficient.
- Natural language database queries;
- AI button on the top bar for instant help;
- Email drafts and AI improvements;
- AI integration into email templates and mass mailings;
- Use of data from files and external sources to update fields and actions;
- Support for Gemini accounts as an AI provider;
- Lead generation through the Livechat AI agent;
- Responses based on documents, knowledge bases, and PDF files;
- Configuration of unified AI workflows;
- Voice transcription of meetings and real-time text dictation;
- Generation of web pages based on requests.
These features demonstrate how flexible and intelligent the Odoo 19 ERP system has become, helping users automate routine tasks and work more efficiently.
Conclusion
Odoo 19 already demonstrates how artificial intelligence can become an integral part of daily business operations, automating routines, accelerating processes, and increasing team efficiency. There is even more practical use of AI in daily operations ahead.
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